
Mobile Phones Developing New Business Uses
Posted by admin in tour mobile on 12 29th, 2009The “mobile wallet” idea is similar to what was being pushed in the 90s as “M-Commerce” — using cell phones as mobile payment devices. But the current manifestation of the idea sees mobile wallets also carrying electronic versions of other things usually found in wallets — membership cards, loyalty cards, and other forms of identification.
Advocates of the mobile wallet concept include credit card companies, hardware vendors, credit card terminal companies, and traditional wireless companies like Nokia and Cingular. Industry representatives project there may be as many as 25 million wireless subscribers in North America by 2011.
** Consumers Not Excited about Mobile Wallet Concept
But according to a recent study by In-Stat, U.S. consumers are lukewarm to the idea of using cell phones as mobile wallets.
The survey of consumers found that only about 33% of those surveyed were interested in the idea. 72% of respondents were concerned with the additional fees that would be attached to this service. A smaller, but still very significant, number of respondents were concerned about the potential loss of privacy and security.
** Mobile Wallet Idea Big in Japan
The mobile wallet concept was given a large push in 2005 when a number of major Japanese credit card and mobile phone companies formed the Mobile Wallet Alliance. The incentive for such a service is greater in Japan than in the U.S. and Canada because fewer Japanese consumers rely on credit card transactions. The mobile wallet is seen as a replacement for cash — especially for “micro payments”.
Japanese credit card companies and mobile phone companies both see this as a future growth area because it will increase cell phone usage as well as reliance on the credit card infrastructure.
Things are a bit different in North America because use of credit cards is already widespread. So converting customers to cell phone payments does not have the same appeal for North American credit card companies — they already have the business.
However, other non-credit card payment processors such as PayPal actually do have a vested interest in seeing the mobile wallet payment system move ahead. Paypal, which has developed a massive online presence have an obvious interest in moving into more traditional payment processing areas. They see mobile payments as a way of offering an alternative to consumers and taking business directly away from credit card processing companies — just as they have done online.
** Cell Phones and iPods being used for Tour Guides
Another expanding use for cell phones is being experimented with in places such as New York City where several companies are developing audio tours for places like museums, art galleries, and even street tours. WNBC reports that the Museum of Modern Art in Manhattan offers audio tours on handheld guide devices, and also makes the tours available in MP3 format for free on their website, and even at iTunes.
These tours can be downloaded and then played on your iPod or MP3 enabled cell phone while you browse through the Museum. Just don’t be surprised if you’re asked to stop talking on your cell phone while in the Museum.
One similar service includes walking tours narrated by celebrities, developed by Talking Tours. These audio tours can be accessed by cell phone. The $5.95 charge will be added to your cell phone bill.
Another service is made available by Soundwalk. Tours are avaible on CD or as a download. You can then load them into your iPod, cell phone, or other MP3 device so you can listen to an “insider tour” while you “walk the walk”.
read comments (0)Online Marketing for Real Estate Listings
Posted by admin in mobile tour marketing on 12 25th, 2009If you want to move real estate today it is essential that you get your listings before the biggest possible audience of prospective buyers. Leading realtors utilize the power of the internet to market their listings to the widest audiences possible and this is what you also need to do.
With online marketing you have several effective and different ways in which you can market your listings to move them from, For Sale to Sold. Most every real estate agent understands that they must have a website today and I am sure that you are aware of this as well. Your realty website is the landing zone where all your other online marketing efforts will direct traffic to and is also the first place people are most likely to look for when researching who you are, the services you offer, and for confirmation from customer testimonials of the results you have achieved.
Once traffic has been rerouted to your website from the teasers you have put out there to get them interested in a visit, you have to give them something to make it worth their while. Clean and vibrant graphic designs and a wide collection of offerings on your website such as informational and educational articles, RSS feeds, mortgage calculators, virtual tours, forums, polls, newsletters, and links to blogs, real estate listing directories, and other websites containing relevant, quality information are some of the features you should consider for your website to enhance the online marketing of your listings.
Podcasting is the hottest feature to become available recently for use on websites and is certainly an impressive method for the online marketing of your real estate listings. A podcast is a radio and video cast in one with amazing graphics capability. A podcast can be downloaded to mobile devices and viewed at anytime for nonstop marketing of your real estate listings. It raises the level of the virtual tour to new and exciting heights with equally lofty and profitable results.
Building your own blog or posting on other high profile real estate blogs is a tremendously effective method for the online marketing of your real estate listings. Blogs have a huge presence online these days and you can use this presence to your advantage. Link your website and blog for continues looping of traffic and the potential for more sales and revenue to result. Provide links back to your website when you post in other blogs and online meeting places like forums, directories, and local results pages.
There are a number of places in which you can market real estate listings online, but not all destinations offering web advertising opportunities are good choices. You need to check it out before you place your real estate listings and the reputation of your company in harms way by submitting to a poor quality site or web advertising firm.
Email marketing has become the most widely form of online marketing in the last year alone. You can market to a wider audience much more affordably through emails than you can by sending out bulk mailings. Emails are also exceptional for marketing your real estate listings to your customer base to alert them of activity with listings versus having to phone each customer separately.
Search engines big and small can help you with the online marketing of real estate listings. You have to help them to help you though, and you do this by utilizing the latest techniques in SEO. You may be aware of the importance of the search engine optimizing of your website, but know that SEO is just as important in your blogs, forums, marketing emails, directory listings, and web advertising.
Fanbridge Teams Up With ArtistData For New Tour Calendar Feature
Posted by admin in tours mobile on 12 21st, 2009FANBRIDGE has teamed up with ARTISTDATA to launch a new Tour Calendar feature that allows musicians to sync their tour date data between the two sites.
The Tour Calendar feature unifies FanBridge’s email campaign creation platform with ArtistData’s automated tour date manager and social media synchronization tools. Tour dates that are entered into ArtistsData can now be synced with FanBridge’s Tour Calendar feature, enabling ArtistData users to take advantage of the direct-to-fan marketing tools offered by FanBridge without having to enter their tour date information multiple times.
In addition to the time savings, this unique feature also allows artists to automatically include all important show information in the footer of their FanBridge newsletters including dates, locations, and direct links to purchase tickets. Additionally, this feature is integrated with Google Maps to provide fans with easy to read maps and directions on how to get to a particular venue.
Other innovative benefits of the Tour Calendar feature include enabling fans to self opt into receiving reminders about future shows, along with full integration of tour information on FanBridge artists custom fan subdomains/landing pages.
FanBridge co-founder, Spencer Richardson notes, “We are very excited to be launching this highly demanded Tour Calendar feature, and look forward to working with a great company like ArtistData who is equally dedicated to providing tools that not only save artists time but that also empower artists to generate greater value from their music marketing initiatives.”
Brenden Mulligan, ArtistData founder and CEO, adds, “A lot of our artists love using FanBridge to manage their email lists and we’re thrilled to be able to make their lives one step easier. We look forward to continuing to work with FanBridge in new and exciting ways as we open up our system even more.
With the intention of helping artists increase ticket sales and fan awareness of upcoming shows and events, FanBridge indicates that much of the development of the new feature has been centered on ensuring that fans have consistent exposure to simple and clear calls to action across artists’ fan outreach.
About FANBRIDGE:
FanBridge, Inc. is the leading provider of fan relationship management technology designed to give bands the tools and resources need to easily build their email and mobile fan lists and create/send customizable and targeted campaigns and newsletters via email, mobile and social network channels. To find out more, please visit www.FanBridge.com.
About ARTISTDATA:
ArtistData is a leading provider of solutions designed to automate and centralize the process of updating tour date information across artist websites, social network profiles, concert databases, Twitter, official news feeds, iCal, local press, fan newsletters, and tour books. To find out more, please visit www.ArtistData.com.
Sim Free Mobile Phonesâ??congenial for Frequent Travellers
Posted by admin in mobile tour marketing on 12 17th, 2009As more and more mobile network service providers have made their way to the communication market, the mobile phone aficionados have ample reasons to celebrate the glorious reputation of these exceptional miniature gadgets. The mobile phones are now multitasking devices, with all-in-one capabilities and latest innovative technologies inculcated in it.
Not only handset manufacturers, the retailers and network service providers are gearing up to withstand the tough competition. So the users are left with a wide range of choices.
As competitions initiate, results are obvious! The SIM free phones, 12 month free line rental contract deals, pay as you go and clearance deals all are at hand for the users to avail and ensure more profitability. The eager customers are always in search of opportunities to gain both– functionally enriched mobile phones and lucrative offers, such as cashbacks, and free texts, minutes, gifts and insurance. So the choice is left for the users to select a phone deal that best suits his needs and pocket.
A careful exploration in the market can give great opportunities for buying latest SIM free phones of some of the famous players, including Nokia, Samsung, Sony Ericsson, LG, Motorola etc., which otherwise are expensive. If users buy a SIM free phone he no longer has to face problems related to network changing. Because SIM free phones are not bound to any contracts, whenever a customer is dissatisfied he can switch on to the other whenever he wants.
Especially for people who are constantly on tour, a SIM free mobile phone is quite congenial. Because of its versatility it is best suited for travellers. What if the place to which you have to go doesn’t support your existing network? In contract deals often people faces great difficulties in breaching contracts. On the other hand he cannot continue with the previous deal as that place doesn’t support his deal. Neither he can use a SIM card that supports that country’s network, because the handset purchased with the contract deal only allows the plan that is signed.
Therefore, it is always convenient for frequent travellers to use a SIM free mobile handsets which can be used wherever he needs. With a SIM free mobile phone, embedded with advanced capabilities he needn’t to buy another handset, instead he can switch on to another network provider.
So, SIM free mobile phones help travellers to reduce expenditures abroad and enables better communication.
Booking Online â?? Killer-solution for Tour Operators?
Posted by admin in tours mobile on 12 13th, 2009Nowadays, moving a business from offline to online becomes a sort of good-style marketing among large and medium companies. If a company does not have at least a promo-website, that is considered to be either as oldie ignorance or as a scoped marketing. Indeed, the Internet sales are in the speedy reincarnation after the painful 2002 dotcom-crash. No doubt, doing business online becomes profitable and less-costly than selling stuff from offline shops or stocks.
Lets look what consequences this trend brings to the touristic sectors. The trend kicks first of all the so called tour operators, that organize and provide a complete tour packages including tickets, accommodation and excursions. In the old (no-Internet) days, that was a great offer for a traveler. Get one tour package that includes everything, without any calls and organization issues â?? that was great and easy. Therefore, we can see so many tour operators jumping from nowhere around us last decades.
However, with introduction of the internet-order-opportunities the tour operators are in danger. There are number of factors that lead a tourist to use the online-services instead of going to the tour operator office or website:
* Online booking services provide lower rates because they (a) have direct agreement with hotels, car rentals or airlines, (b) do not need to rent offline offices, and (c) they just have larger turnover.
* Normally, the international booking services (for instance for hotels – Booking, Hotels.com, OrangeSmileTours, HRS, Venere, TravelNow) have much larger amount of hotels and provide extensive choice for their clients.
* A client can control his travel arrangement right from his home computer, without going to the operator office and signing the package.
* The online reservations can be easily cancelled sometimes even 12 hours before check-in.
These beneficial factors actually turn more and more people towards the online services. In order not to be forgotten and abandoned, some tour operators already started looking at the ways to bring their business to the online. Their mobility in this aspect might play an important role in their survival. Future will show how effective the tour operators can be in the online business. Anyway, our prognosis concludes that in several years we probably will not notice the standard tour-operator-offices at our streets anymore.


